PHRESH IS AN ENERGETIC WINE DELIVERY SERVICE BASED IN BATH, ENGLAND.

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THE PHRESH STARTUP CONCEPT FOCUSES ON SOURCING INACTIVE “DEAD” STOCK FROM WELL-KNOWN WINERIES ACROSS EUROPE, REBRANDING EACH BOTTLE, AND RESELLING IT AT A SIGNIFICANTLY LOWER MARKUP.

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THIS MEANS CUSTOMERS CAN ENJOY THE SAME QUALITY WINE WITHOUT THE PREMIUM PRICE TAG. UTILIZING MIDJOURNEY AI SOFTWARE, WE HAVE COLLABORATED WITH PHRESH TO DEVELOP A COLLECTION OF NUANCED LABELS FOR EACH WINE PRODUCT, CREATING BEAUTIFULLY DESIGNED BOTTLES WITH A SIGNATURE LOOK AND FEEL. OUR GOAL IS TO BREAK DOWN THE STIGMA SURROUNDING WINE EDUCATION, EMBRACING THE IDEA THAT MANY CONSUMERS CHOOSE A WINE SIMPLY BASED ON THE APPEAL OF ITS BOTTLE.